Qualitative

 

The latest qualitative survey conducted on behalf of Cinenews by The Workshop, demonstrates the high level of effectiveness of cinema advertising and confirms its benefits.

 

What arose from the survey is that the Cinema is a medium which is gaining in value as it creates a context in which each message is reinforced, while at the same time ensuring greatest cinema audience participation. Accordingly, cinema advertising is highly effective in as much as to the message, as to its target audience.

 

 

For more information regarding the survey mentioned above, please feel free to contact us.