UNILEVER-MAGIC
The “Release the Beast” campaign was creatively transferred to the cinema halls and won a Gold Ermis award in the “Media/Multimedia Use” category.
Description of action
Magic Double was the guest star of 3 important premieres.
By inviting the audience to “connect to their wildest instincts” a surprise activation was initiated at the box office and then continued unexpectedly in the theaters as well.
LOREAL-GARNIER BOTANIC THERAPY
“CineScent”
Use of fragrance design with the unique “Botanic Therapy Oat Milk Delicacy” fragrance at the cinema, during the product’s commercials, with the help of atmospheric nanotechnology.
Description of action
While the Garnier commercial appeared on the big screen we surprised the audience by enhancing the experience and recreating the smell of the product’s the fragrance in the theater.
A unique experience that involved three senses: sight (image), hearing (sound) and smell (odor).